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The Benefits of Explainer Videos for Your Business

Are explainer videos a worthwhile investment for your brand? Here are the key benefits of using explainer videos in your marketing strategy.

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Standing out as a business has become harder than ever before. With the number of startups created growing every year in the UK, businesses have to find new ways to stand out from the crowd. One effective way to do this is using explainer videos, which offer a wide range of benefits to any marketing strategy.

So far in 2023, 91.8% of internet users worldwide are watching digital videos each week. This statistic shows just how many people engage with videos on the internet, and it’s no wonder why – video content is entertaining, fun, engaging and so very versatile. 

Explainer videos can be used to show off your product, explain complex concepts with voiceovers and on-screen visuals, and even build brand awareness. As well as this, explainer videos can come in many different forms. To demonstrate the value of explainer videos, here are some of the key benefits these videos can have for your business and your marketing strategies. 

Great way to demonstrate your product

Some products or services aren’t always too easy to explain and can end up requiring large chunks of text to communicate what problems they actually solve. These large chunks of text are off putting and sometimes very confusing. Your potential customers don’t want to read long paragraphs about the boring details of your product; they want to understand in a few seconds how your product or service can benefit them. 

A recent study showed that 72% of consumers favoured videos over text marketing, showing just how valuable explainer videos can be when it comes to demonstrating your product. Through a combination of visuals, voiceover, and on-screen text, you can demonstrate how your product solves a problem or fulfils a need in a much more simplistic and engaging way.

By focusing on the key features and advantages, explainer videos provide a clear understanding of your offering, making it easier for potential customers to buy into what you’re selling. And yes, you could just condense your product description into bullet points, but a fast-paced and attention-grabbing video is far more engaging and is more likely to stick in your potential customer’s memory than a boring list.

Increase in conversion rate

Incorporating an explainer video on your website can significantly impact your conversion rates. In fact, numerous websites have reported remarkable results. For instance, there are cases where businesses have experienced an astonishing 144% increase in their conversion rates after implementing an explainer video on their website.

Effectively communicating your message, addressing customer pain points, and showcasing the value of your offerings shows how explainer videos can be a game-changer in driving conversions. Research suggests that many consumers absorb and retain information better from a video than from text, meaning that even if they don’t decide to buy straight away your video can contribute to conversions later on. 

Build brand awareness

Explainer videos offer the perfect opportunity to really showcase everything that your brand is about, from the colours, tone, and style of video used.

When viewers associate the engaging content of your explainer video with your brand, it helps to reinforce brand recognition and build a stronger connection with your target audience.

Using the colours of your brand in the video, your logo, your mission statement in bold, and even explaining how your brand does what it does through storytelling can help to build your brand recognition.

Attention-grabbing 

Whether we like it or not, we live in a time of short attention spans, especially when it comes to the internet. People want their information now and they want it fast, and explainer videos are a great way to do just that.

Explainer videos are a proven method of captivating the audience, with a study showing that 55% of consumers would rather watch a video than read text when landing on a website for the first time. 

They are designed to captivate audiences from the first few seconds, utilising visually appealing graphics, animations, and engaging storytelling. By delivering information in an entertaining and concise manner, explainer videos effectively keep viewers hooked and increase message retention.

Convey lots of information in a short space of time

In addition to capturing customers’ attention being a challenge, retaining their attention for the duration of your video can be even harder.

Explainer videos are a great way to pack a large amount of information into a short, concise demonstration that otherwise would require someone to read a lot of text or check out multiple different web pages to find the information. 

The optimum length for an explainer video has shown to be around 60 seconds to a maximum of 2 minutes long, in which the graphics can show statistics, features and much more. A well executed explainer video captures your audience’s attention and then keeps them engaged with the content the whole way through.

Shareable 

Explainer videos are excellent because they can be effortlessly shared by people that come across them. An engaging video will be interesting enough for them to want to share. 

When sending an email, or posting something on your Linkedin profile, the explainer video can also easily be linked to and shared. 

When people think of success attached to videos they often imagine a viral video, pulling in millions of views. Whilst this is undeniably great, this isn’t the only way success is measured. 

Having a shareable video means that it can be great for referrals too, having someone recommend your company or brand and what’s the best way to explain what you do? A simple, fun and engaging explainer video. 

Versatile

The versatility of explainer videos should not be underestimated nor understated. We’ve covered how explainers videos can be shared amongst different platforms, but you don’t have to wait for that to happen. 

Well-made explainer videos can be repurposed and used on multiple different social media platforms Youtube, Instagram and Facebook. With 55% of consumers using videos to help make their purchase decisions, you are able to maximise not only your outreach but potential customers. 

Regardless of the platform, explainer videos maintain their impact and effectiveness, making them a versatile tool for reaching and engaging your audience wherever they may be.

These videos can even be used as openers in live presentations at conventions or events to introduce your talk and brand. 

Cost-effective

Compared to other forms of marketing content, explainer videos can be a cost-effective solution. They often require less time, effort, and resources to produce that other marketing materials while delivering a high return on investment. 

With advancements in technology, creating decent homemade explainer videos has become more accessible and affordable for businesses of all sizes. However, if you want to seriously impress with your explainer videos, using a video production agency is often far more cost-effective than paying for all the equipment and resources you need to pull it off in-house.

Explainer videos speak for themselves

Explainer videos offer a wide range of benefits for businesses looking to effectively convey their message and engage their target audience. These videos have the power to captivate viewers, increase brand awareness, showcase product benefits, and drive conversions. 

With the ease of sharing across various platforms and the cost-effectiveness of their production, explainer videos have become an essential tool in today’s digital marketing landscape. 

That’s why many brands are opting to use digital video agencies such as Perspective Pictures, calling upon their expertise and knowledge to create explainer videos that can transform their marketing strategies. Offering animated videos, live-action videos and everything in between, Perspective Pictures has worked with major brands to capture the essence of a product or service in a quick and engaging video.


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